Monday, January 31, 2011
For this Project I chose Vogue Magazine and Cosmopolitan Magazine. These two magazines are different in many ways as Vogue talks about much more clothing than Cosmopolitan does. Cosmopolitan talks much more on tips about your love life. Vogue has a much bigger font size than Cosmopolitan does with much more bold lettering. Vogue has less amount of subheading than Cosmopolitan does which draws your eye more toward Cosmopolitan. Vogues color scheme is less colorful as white is just a plain color which is kind of dull toward your eye site. Vogue has only used about three different colors which is also very dull toward a persons eyesight. Cosmopolitan has a very bright color with bold bright lettering that stands out more. Cosmopolitan has about five different colors on their page which also stands out more. Natalie Portman on the Vogue magazine has on more of a classy look as her dress is pink and her pose is more casual. Ashley Green on Cosmopolitan magazine has more of a casual look in a more revealing way, tying her button down shirt in the front and jean shorts. Both Magazines have a fashion sense that goes along with all the headlines on these magazines. Even though both of these women on these magazines are wearing different clothes they have some sort of the same look and personality in the fashion sense. Between both of these magazines I would much rather chose the cosmopolitans because it would draw my eye more with the bright color and more headlines.
Saturday, January 29, 2011
For this project I chose two popular magazines on running. These two covers share several things in common in that their topics are similar, the central image the same, and the general set-up is the same. They also have plenty of differences as well since one magazine is geared towards a more specific group than the other.
Let’s begin with what these two covers have in common. First and foremost, both people on the covers on the magazines are in a running position wearing athletic clothing. The next most noticeable object on the covers are the nameplates which are both eye-catching. The Women’s Running magazine uses bright magenta lettering against a white background which really stands out. The Runner’s World magazine uses white letting against a dark gray background which creates the same pop-out effect. Immediately under the nameplate is the headline to what is probably the biggest highlight of their issue. Both headlines are in lettering that stands out by color and size, but not in such a way that it overtakes the whole cover. Also notice that the font sizes of their articles’ titles decrease as you move left to right and top to bottom. This is way a person would probably first look at and move naturally across a magazine cover. That means that the most important or biggest article of the magazine should be advertised in the upper left space of the cover. The barcodes of both magazines are also in the same location; the lower left corner. This is an area of the magazine that will probably take the least amount of damage and won’t sacrifice prime space for article advertisements. If it were on the right, it could be torn, and if the barcode is torn it won’t be able to be scanned in a store. The barcode itself seems to be removed on the Runner’s World magazine probably for privacy or security reasons. It would normally be the area where it says “magazines.com!”
The differences in this magazine lie primarily in what audience they are targeting. Women’s Running is obviously intended for female readers. The color choices are more feminine in choice (magenta, purple, light blue, etc.). The white background also softens the image as a whole as well. On the Runner’s World magazine, the lettering and coloring has more of a hardness to it but still remains neutral. This magazine is focused for all groups of runners. Keeping it more neutral means that both men and women will pick up the magazine because it’s not portraying itself more for one group than another. If you look at the runners on both covers you’ll notice that they also have different facial expressions. On the Women’s Running magazine, the runner is smiling and happy, while the one on Runner’s World has a more nondescript expression. This is another example of a more feminine image versus a neutral one.
Knowing how to set-up your magazine cover appears to be affected by a few select things: the importance of articles, headlines, targeted audiences, and overall topic of the magazine. Articles and headlines must be placed in order of importance, the audience should be targeted usual subtle visual cues, and the topic must made clear from the cover as a whole. Following these few rules, one can create a visually effective magazine cover.
The first magazine cover comes from Discover a science magazine that focuses on various topics in the scientific realm. At first your eye looks at the beaker and your realize its a science beaker, then you look into it and realize that it is space inside. Then your eye moves up to see that space and stars are shooting out of the beaker like it has simmering steam coming out of it. You also notice the surrounding area that is surrounding the beaker, it shows it illuminated and it makes it seem like it is a glowing spot and it is a different color than the entire page which is blue, but once it moves up to the nameplate where your eye eventually goes it turns gray. The nameplate DISCOVER is yellow and definitely pops where the over the gray. The text for the nameplate has a shadow to make it completely pop from the background which is gray. They put the the steaming space right next to but off the V to make it visually really look like its going off the page. The yellow is then used in the text to highlight LIFE SPACE and PLUS, which pops off the cover. The light blue I feel represents the earth where "Life" is and the dark side is "Space". The rest of the words which are black and gray do not seem as important but are there if you are still interested in reading it. The SPECIAL REPORT in red makes you read it because its in red and it seems important and it is in a light gray box. Expanding Your Universe the motto of the magazine is underneath the nameplate and in white so that you still read it to understand who they are and their purpose. The font I think is a sans-serif, but just bold for the Nameplate, stretched for the magazine intros and regular for the descriptions of the article. The question mark in the main text of Life Space is long so that it matches the beaker which is long and it parallels the image, so that your eye goes up and down with the beaker, so you question it at the same time.
The second image comes for the art magazine TAR and it is a picture of Kate Moss. The picture of Moss was taken from another magazine cover W, but the face is the concentration of TAR's cover. The artist imaged over her face as if the skin had been peel off half of her face, showing the muscles, tendons, and teeth. It is an art magazine so this is something that is cool for them, but they did it to a famous face, Kate Moss. At first you eye goes directly to the red realizing that it is beneath someones skin, only then do you focus on the other half of the image to realize it is Kate Moss. It took a couple of looks for me to realize that this was an image over a photo, rather than a drawing. I think that it is striking and it begs for attention because it shows it goes all the way down her neck, leading you to believe that half of her is like this for some reason. The back ground is gray which blends and lets the red pop more. The nameplate which is White and the name is bold and large which lets you know that it is TAR, it is not hidden by her head. The text is very simple, there is a strip above the image letting you know that there is an article inside that has something to do with this. Transparency is the name of the article letting you know the art piece sooner and how did it, plus the author of the story. The gray band give the illusion that the magazine has some sort of band over it, the way it is put over the image. The cover is very simplistic in itself, with little text and design, but the image is so eye grabbing that you want to look inside and see if there is more like it.
Compare & Contrast Two Magazine Covers
The two magazines I chose to compare are XXL and Rollingstone mag. One of the first things I noticed about the XXL is the font and main image. It was big, bold and in your face, while the picture and font used on the Rollingstone cover was more subtle and kind of fancy.
XXL magazine seems to rely on and little information is giving. They use more attention grabbing colors with bold white text affixed to the top of a big red rectangle. Dr. Dre’s name is only a few sizes smaller than the nameplate text and it’s all close together. To me, this suggests that the editors of the magazine feel that if their name doesn’t get you Dr Dre’s name will.
The Rollingstone’s nameplate is not as bold as XXL’s. There are fewer colors used and more information about what’s inside in the headlines. The editors of this magazine are comfortable enough to put the main image on top of the nameplate. I think this is because this magazine is older, has a different demographic and a bigger circulation.
The nameplates of Time and Cosmopolitan are both in the largest font size. Time has a more angular font while Cosmopolitan has a more rounded font. Both magazine covers have strong vertical eye movement.
Time has a fairly minimalistic look using only black, white and red. There are four different sizes of text and two fonts used. The main image is black and white; a smiling man with a maze in the shape of a brain on his forehead. A black background contrasts with the color of the font and the white in the man’s face. There is only one headline, placed directly under the nameplate. The white of the headline and the red of the nameplate both stand out very well against the black background.
Cosmopolitan has at least six different font sizes. Pink, yellow, white and black are the colors used. Hot pink is used to highlight important text. There are four headlines all with more text under them. The main image is of Mila Kunis in a bronze dress which goes with the yellow and pink color scheme. All of the fonts in Cosmopolitan are bolder than the fonts of Time magazine. The white and black fonts do not get lost in the image or background.
For the first magazine cover, I chose Aopa Pilot. At a first glance, I immediately felt a sense of relaxation and comfort. I believe this is due to the background color of what appears to be the sky as the sun might start to be going down. The nameplate is all capital, sans serif font, and each letter outlined in white. The color fills are orange and brown, and seem to be warm welcoming earth toned colors that go hand in hand with the lazy, soothing background color, indicating a natural,earthy vibe – as if flying is meant to be. The word AOPA stands for Aircraft Owners and Pilots Association, and has an orange fill. The color orange can be associated with warmth and the changing of seasons, or also the stimulation of appetite. Perhaps the color is being used to associate the Aopa organization and flying with a warm escape from the on ground norm, but yet still have a rare “appetite” shared by few for seeing the earth from a different view. The word Pilot is brown, and blending well with the “of the earth” theme. The main image is a small aircraft that seems to have a smooth shine to it, but is enclosed in the hue of the sky, as if to indicate the aircraft and sky being separate entities forming a strong unique bond, and reminds me of the relationship of the Anemone and Clown Fish, but without the poison. The highlighted topics share the same earth tone brown and orange, while the description of each is all capital serif with a neutral white color. It's as if it was to be saying, “enough of this lovey, earthy stuff, here's what we're talking about”. The next cover is of Plane & Pilot. It is similar with the use of a sans serif all caps font, but unlike the warm earth-toned feel of the Aopa Pilot cover, the name plate uses vibrant yellow outlined in red signifying excitement and movement. That feel is further reinforced with the skewing of the nameplate, as if it were “on the go”. The color blue, which may provoke feelings of calmness and serenity, seems to be giving the impression of a crisp fresh atmosphere of excitement – unlike the Aopa cover which seems to be a slow and “lazy Sunday” feel. The main image is of a small aircraft similar to the one on the Aopa cover. The plane seems to be moving away from the earth into a world experienced by few. The color blue, which also can be associated with intelligence and productivity, is used to tell readers a “smart” way to own your own aircraft without paying a fortune. The main headline “Hot Tips To Avoid Carb Ice” is in yellow, showing the use of the color to deliver alarm and caution to a serious topic. The other main headlines are in the color white – which is neutral, giving no indication of feeling. Various font sizes are used to indicate the ranking or importance of each topic. Unlike the Aopa cover, there is a bar code present in the lower right hand corner, which to me gives the Plane & Pilot organization more of a commercial vibe to it rather than being more isolated and personal like the Aopa cover.
Compare/Contrast Two Magazine Covers
For this project I choose Everyday with Rachel Ray and Family Circle magazine. While these two magazines are completely different they are the same in a couple ways. The first thing I notices was that both titles are in bold letters were as the Rachel Ray magazine is in all capital letter and the family circle magazine only has F in family and C in circle capitalized. The second thing I noticed was that most of the words if not all of the words in the Rachel Ray and family circle magazine are in all capital letters. One difference in Rachel Ray magazine is that it is all about food when Family Circle is more about doing things with your family and there are some recipes that you can share with your family and friends. The backgrounds of both magazines make the pictures stand out whether it is Rachel Ray herself or the three bowls of soup. On both magazines they don’t put the barcode on the front cover of the magazine they put in on the back so it is not hiding any of the important picture or topics listed in the magazine. It seems that the Rachel Ray magazine would be more about your family or shopping then the family circle because on the family circle it has more food then Rachel Ray does.
A major difference these magazines have is their organization of headlines and titles. GameInformer makes best use of title spacing and header placement where the reader can easily understand what the key articles are while also being able to get a very clear look at the featured image, whereas the Playstation magazine uses large fonts and as such, fills most of the cover with text. While the image of The Darkness is clearly visible, it is less of a focal point due to the massive amount of text that almost fills the entire page. In this regard, as a buyer I would be more inclined to buy GameInformer because it looks like a more organized magazine that cares not just about the quality of its articles, but the quality of the visuals to support its article topics. Gameinformer also makes better use of font type and size where that it uses slightly larger, bolder lettering to emphasize key points and different fonts to make more important titles more easily noticeable. Playstation Magazine suffers on this end because It not only uses the same font across the entire cover, the size rarely varies and can skew the readers trail of vision across the article headers. The nameplate is also too hidden behind the image, where a person just glancing at the cover could almost think the magazine was called “PS2 Demos Inside,” especially because the company’s logo is put next to this header instead of being in a closer proximity to the magazine title.
Friday, January 28, 2011
The two magazines I chose to compare/contrast are House Beautiful and Elle Décor magazine. These magazines are similar because they are about home interior design, and both magazines feature a room as the main picture. The color scheme on the magazines are similar because the House Beautiful magazine is mainly shades of blue but the main headline is a shade of brown, this is a good accent color for a headline because on the color wheel browns and oranges are opposite colors of blue to make the font stand out. The Elle Décor magazine is mainly a brown shade and the main headline is a shade of blue which make the headline stand out also. They both have headlines that stand out against the main photo to catch the reader’s attention. The nameplates of both magazines stand out and are great fonts to inform the reader’s of each brand. Both nameplates stretch across the top of the magazine’s and are a good size to not clutter the magazine but large enough to be read easily. Elle Décor is across the top in a unique way, the word Elle is vertical to fit the D in Décor. The placement of Décor has a good layout were it fits above the beam in the picture of the room. They both have about the same number of headlines were it is enough to interest the readers to the inside context but the headlines don’t clutter the main picture.
Even though these magazines are very similar, they have differences as well. By looking at the cover of the House Beautiful magazine a person can see it is a magazine to help the reader decorate their house. This is noticeable by the head lines such as “Makeovers-Problems Solved”,” Living Room Before and After (Do it in a Day!), and “Refresh your sofa (With Pillows!). The Elle Décor magazine focuses on showing rooms that have been interior designed, where the article would be about the room rather than how to make your house like that featured room. It seems to be more of a high-class magazine were the reader would find ideas to design a room rather than the House Beautiful that guides you on how to decorate. The head lines on Elle Décor would lead the reader to come to this conclusion from titles including “Winter Wonders, Warm and Welcoming Rooms”, “50 Delightful, Dazzling Gifts, “A High- Styled Ski House”. The Elle Décor magazine appears high end by the title, using the word Décor shows the reader it focuses on the scenic decoration of a room, the certain style of a room. The title House Beautiful illustrates a way to decorate or fix a room to have a more Décor look. Though both magazines have the focal picture as a room, the rooms differ in the way they designed. Elle Décor looks more elegant and professionally designed. The House Beautiful main picture of a room appears more ordinary. The pictures differ in another way to show the seasons they were printed in, the House Beautiful published in February looks chosen for the spring season, the bright blue and yellow colors and the headline using the word “Refresh” leads me to think the magazine focuses on the upcoming spring season. People usually clean in spring, such as spring cleaning and refreshing a house from winter. The Elle Décor published in the winter month of January features a very cozy and warm picture of a room; the brown and red colors used feel more like the winter season. The headline “Get Cozy” sums up the picture shown. Some headlines are white which accent the white table cloth and chairs making the words pop of the cover.
By the cover’s of these magazines, a person can see similarities by the color choices, both having a picture featuring a nicely decorated room and the similar headlines being about rooms that have a design element to them. Differences also stand out with these magazines by the details in the pictures shown, the season they resemble, and the headlines being similar by designing a room but differs how the magazine’s content show the reader how to do so. The Elle Décor magazine is an interior design magazine and the House Beautiful is more of how to decorate a room. The main similarly is they are both eye catching and well put together.
Thursday, January 27, 2011
I chose to compare Import Tuner to Motor Trend. The first difference I’d like to point out is that the main image on Import Tuner is a scantily clad woman that is unable to stand upright. Motor Trend has one red and one blue Mustang as their main image. Both magazines showcase cars. Import Tuner uses a provocatively posed woman to grab the attention of a potential reader, whereas Motor Trend uses a neat graphic on the hood of the two automobiles to show the engines. They both use a bold name plate. Import Tuner went with a lower case “i” into caps and then back into lower case, and Motor Trend went with all caps. You will also notice that Motor Trend has two cars on the front, one blue and one red. The name plate matches the colors of the cars, Motor in blue with a blue car under it, and Trend in red with a red car under it. One of the main differences in these two magazines is that Import Tuner has a car on it that is no longer stock, being that Import Tuner is for the reader who puts performance modifications on their cars. Motor Trend is always about the latest cars that are coming out straight from the factory, and is for the reader that wants to know about the latest autos. Motor Trend has a headline that reads “Track testing the 2011 Mustangs” and bold “Wild Horses!” underneath. Another similarity is both magazines have sub-headlines that ask a question: IT-“Can an iPhone App replace the dyno and drag strip?” MT-“Does a hybrid sport coupe make sense?” –Stephen Carbonaro
Tuesday, January 25, 2011
The two magazine covers that I have chosen were the Game Informer Magazine (Love) and the Game Pro Magazine. They have many similarities such as when you look at it you can obviously tell they are both video game magazines. The MAIN difference they they do have is Game Informer goes in depth of a new game release whereas Game Pro is less detailed but supplies a lot of images and screen shots of new games. That's what I have noticed any way since I have been subscribed to both of them for several years now. The Game Informer cover image has a symbol for the new game Elder of Scrolls (Comes out soon so pre order.) Game Pro has an Image for Halo (this is an older edition magazine so this one is dated.) Normally what both of these Magazines do to get there cover image is they pick the top release of the month and advertise that nothing less then perfect in my opinion.
Fonts and headlines are basically the same although the cover image is the only thing that will change. Basic Times New Roman is utilized throughout the magazine. They do tend to both color in the top headlines though. Last but not least the last difference that I notice which is a big one for me is that Game Informer in the end of the magazine has the best to worst games of the month and Game Pro has cheats for this months games.