The nameplates of Time and Cosmopolitan are both in the largest font size. Time has a more angular font while Cosmopolitan has a more rounded font. Both magazine covers have strong vertical eye movement.
Time has a fairly minimalistic look using only black, white and red. There are four different sizes of text and two fonts used. The main image is black and white; a smiling man with a maze in the shape of a brain on his forehead. A black background contrasts with the color of the font and the white in the man’s face. There is only one headline, placed directly under the nameplate. The white of the headline and the red of the nameplate both stand out very well against the black background.
Cosmopolitan has at least six different font sizes. Pink, yellow, white and black are the colors used. Hot pink is used to highlight important text. There are four headlines all with more text under them. The main image is of Mila Kunis in a bronze dress which goes with the yellow and pink color scheme. All of the fonts in Cosmopolitan are bolder than the fonts of Time magazine. The white and black fonts do not get lost in the image or background.