For the first magazine cover, I chose Aopa Pilot. At a first glance, I immediately felt a sense of relaxation and comfort. I believe this is due to the background color of what appears to be the sky as the sun might start to be going down. The nameplate is all capital, sans serif font, and each letter outlined in white. The color fills are orange and brown, and seem to be warm welcoming earth toned colors that go hand in hand with the lazy, soothing background color, indicating a natural,earthy vibe – as if flying is meant to be. The word AOPA stands for Aircraft Owners and Pilots Association, and has an orange fill. The color orange can be associated with warmth and the changing of seasons, or also the stimulation of appetite. Perhaps the color is being used to associate the Aopa organization and flying with a warm escape from the on ground norm, but yet still have a rare “appetite” shared by few for seeing the earth from a different view. The word Pilot is brown, and blending well with the “of the earth” theme. The main image is a small aircraft that seems to have a smooth shine to it, but is enclosed in the hue of the sky, as if to indicate the aircraft and sky being separate entities forming a strong unique bond, and reminds me of the relationship of the Anemone and Clown Fish, but without the poison. The highlighted topics share the same earth tone brown and orange, while the description of each is all capital serif with a neutral white color. It's as if it was to be saying, “enough of this lovey, earthy stuff, here's what we're talking about”. The next cover is of Plane & Pilot. It is similar with the use of a sans serif all caps font, but unlike the warm earth-toned feel of the Aopa Pilot cover, the name plate uses vibrant yellow outlined in red signifying excitement and movement. That feel is further reinforced with the skewing of the nameplate, as if it were “on the go”. The color blue, which may provoke feelings of calmness and serenity, seems to be giving the impression of a crisp fresh atmosphere of excitement – unlike the Aopa cover which seems to be a slow and “lazy Sunday” feel. The main image is of a small aircraft similar to the one on the Aopa cover. The plane seems to be moving away from the earth into a world experienced by few. The color blue, which also can be associated with intelligence and productivity, is used to tell readers a “smart” way to own your own aircraft without paying a fortune. The main headline “Hot Tips To Avoid Carb Ice” is in yellow, showing the use of the color to deliver alarm and caution to a serious topic. The other main headlines are in the color white – which is neutral, giving no indication of feeling. Various font sizes are used to indicate the ranking or importance of each topic. Unlike the Aopa cover, there is a bar code present in the lower right hand corner, which to me gives the Plane & Pilot organization more of a commercial vibe to it rather than being more isolated and personal like the Aopa cover.