Thursday, January 27, 2011

Magazine Covers


I chose to compare Import Tuner to Motor Trend. The first difference I’d like to point out is that the main image on Import Tuner is a scantily clad woman that is unable to stand upright. Motor Trend has one red and one blue Mustang as their main image. Both magazines showcase cars. Import Tuner uses a provocatively posed woman to grab the attention of a potential reader, whereas Motor Trend uses a neat graphic on the hood of the two automobiles to show the engines. They both use a bold name plate. Import Tuner went with a lower case “i” into caps and then back into lower case, and Motor Trend went with all caps. You will also notice that Motor Trend has two cars on the front, one blue and one red. The name plate matches the colors of the cars, Motor in blue with a blue car under it, and Trend in red with a red car under it. One of the main differences in these two magazines is that Import Tuner has a car on it that is no longer stock, being that Import Tuner is for the reader who puts performance modifications on their cars. Motor Trend is always about the latest cars that are coming out straight from the factory, and is for the reader that wants to know about the latest autos. Motor Trend has a headline that reads “Track testing the 2011 Mustangs” and bold “Wild Horses!” underneath. Another similarity is both magazines have sub-headlines that ask a question: IT-“Can an iPhone App replace the dyno and drag strip?” MT-“Does a hybrid sport coupe make sense?” –Stephen Carbonaro

10 comments:

  1. Great comparison. I am exposed to both of these magazines having a boyfriend that is a motor head. I wish these magazines would stick to displaying the cars instead of half naked women but I cant deny that sex sells.

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  2. no words on these covers even catch my eye all i see is hot cars and a hott woment thats as far as my attention span can go lol

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  3. I like how you pointed out how the magazines draw their audience and the differences in the name plate.

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  4. These's two magazines I would say are intended for the male audiance and are very unique on the covers. I guess to get a males attraction you either have to have a car or a lady on the cover and they are hitched to buy it.

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  5. Umm, yes first things first when noticing differences,..... the main images are very different from one another. Also if you are a male, text may go by the wayside when noticing one of these mags.

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  6. I dont think that these magazines draw the audience in. I feel like all i see is cars.

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  7. The problem with these magazines is that the text seems to be an afterthought to the image. Not that it will hinder sales for obvious reasons.

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  8. good color schemes.the Import Tuner hides have of the nameplate with a picture,not sure if that makes a differnce, but you can't really see what it is called if you did not already now the magazine

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  9. The use of sex to attract - definitely effective but also the "darker" side of advertising. The red and blue cars seem to scream excitement

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  10. The big booty was actually not the first thing I looked at, I looked at the color of the car because it matched the sky, you probably all did the same thing and didn't realize. There is too much going on in the first one that it is really distracting, the second one is actually better.

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