Sunday, March 13, 2011

Nicole Smith Local Business Logo

This local logo I chose for this project is Country Meadows retirement community.  The company philosophy  is to "Understand the needs of our residents and offer them ways to improve their lives.  The result is personalized senior living." Along with personalized senior living Country Meadows also wants to offer potential clients all the comforts they would be accustomed to if they were going to continue living on their own in their own home. I think their logo depicts the image we may think of when we would maybe think of comfort and living out our last days comfortably and peacefully, if we had to make the choice to live in an assisted living retirement community.

Kat Marquez Logo

I picked Java's Brewin's logo because I like the colors and the font. Java's Brewin' is a coffee shop, as you can probably guess by the cup of coffee steaming joyfully in pink. As the muffin suggests they also serve baked goods and such. I really like the lines used to underline Brewin' and the apostrophe in Java's. I think this logo is very successful because it is attention getting and modern.

Steven Santiago - Sucessful Logo

Here is a successful logo that I love. It is the Lion symbol for Express clothing. You will see this logo on a lot of socks and polo shirts that they sell. This is a very simple yet powerful design due to its popularity. Next is the white silhouette of a lion on a black background. To me this brand uses the lion to symbolize power (popularity) amongst other brands of casual clothing.

Veres, Logo

       I chose a local logo that has lots of history in Easton. The Crayola Crayon Company logo is one that has been around for a long time an undergone many transformations over the years. I chose the most updated Crayola logo to discuss.
      The overall shape of the image is an oval and within that is the text, color, and shape of a smiling face. This is a nice logo to look at because it shows the spectrum of color that you get when you open up a new box of Crayola Crayons. This spectrum of color is contained by a smiling face, which automatically gives a fun feel. The Crayola text itself is outlined in a bright yellow. Within the Crayola text is a nice green that gently fades into a lighter shade up top and a darker shade down bottom. Crayola Crayons were a staple when i was a kid an i think that they have evolved to so much more than just crayons. With all these products it is important to keep a catchy logo which i feel they have done.

Saturday, March 12, 2011


This logo belongs to a local artist collective around my school. An area where artists can sign up for space to promote their work, what ever it may be. I think that this is a perfect logo for the place. The Starving Artist's name is really good and it pretty much sums up the idea of underground art. The man on the unicycle (though you can't see) flowers are growing from the top of his head, like creativity growing. I like the font of the name, it looks stenciled. And the yellow scribbles behind it make it look really cool, like it is art or had just been scribbled.

Jess- Logo

I Think this is a successful logo for the The Sierra Nevada Conservancy. When i look at this logo I know it's for a nature conservatory in Sierra Nevada. The images have great meaning to them for the company they represent. I love the colors they used, the pastel colors go very well with each other. The font has a fun look to it and i like the outline of the yellow. The water is really cool with the swirls and the sun looks unique being cut off by the tree. The bear has a cool black shadow under it. It has a great balancing effect with the mountain, bear and tree being on the right side and the words taking up the space on the left. Even the boarder has an unique touch to it not being the same thickness all around. The Sierra Nevada Conservancy supports the efforts that improve the environmental, economic and social well-being of the Sierra Nevada Region. I think they have a great logo to represent their company.

Tony Russo - Logo

The Sherman Theater has been around for a long time. Laural and Hardy actually performed there back in the day. I marquee reminds me of an old theater that would be in the 40's. For some reason it brings to mind the ending scene in the movie "It's A Wonderful Life", when George is running through town saying Merry Christmas to everyone and everything - including the "movie house". The font and character adjustment for "Sherman" seem to indicate someone rising to a stage.


This image is a logo for one of the local martini bars by me. This logo is successful because of its clean look and lines. The font was nicely chosen, because the big swooping curves and roundness gives the liquid looking effect. The color is also blue for water obviously. And, I like the fact that so much can be made and seen with just a couple lines. The fact that u can see through the glass or that its not an actually glass with something in it, grabs your eye or adds some imagination to the equation. Knowing that it is an upscale martini bar, I think that this clean and professional logo fits them well.

Friday, March 11, 2011

Lyndsay Moore Logo

This logo is for the Grand Eastonian Suites Hotel in Easton, PA. I feel this is a successful logo because it is simple, modern, and contemporary. The aspect that stood out the most to me was the collaboration between the letter "G" and "E". The history behind this logo is also interesting. Originally downtown featured The Hotel Easton from 1926-1989, which was eventually renovated into the Grand Eastonian. New life was brought to the hotel and with that came a new and improved logo.

Here is the Saucon Valley Bikes logo. If you live in or near Hellertown, you may recognize it. It belongs to a shop that sells and services bicycles. I remember passing by the shop and seeing this logo about two years ago. It made me want to stop in and check out some bikes. But I didn’t stop in then. It wasn’t until about two years later that I finally took a gander. I wanted to purchase a bike, but I didn’t want to go to a department store. I wanted to check out a store that specializes in bicycles. I remembered seeing the logo, and thought that would be a good place to start. So I went there, and purchased a bike. This is the reason I feel this logo is successful, it was memorable, simple and serves its purpose.

Kelly Raines_Logo

I chose the logo Sweet and Sassy, which is a children’s salon at the Promenade Shops. I thought this was successful because the design is fun and well represents the company. The typography and colors used creates a sweet and sassy feel as well as the off-centered circle of dots. The green and purple complement each other and the image plays along with the company name. The overall appearance is strong and appealing to look at.

Thursday, March 10, 2011


Coca-Cola has been successful and one of the top companies for many years. Everybody loves this logo i am sure they are so many commercials on tv all the time. This is a top selling brand that many people buy. They also always come up with new ways to make the coca cola bottle look really neat. They also just sell other things besides coca cola with the logo on it which also is sold to millions. This Logo is successful to me because it has been around for many years and also many people are always talking about this logo.

Successful Logo

One of my favorite logos has to be the FedEx logo. It is one that is distinctly recognizable. It is simple, yet effective in conveying what the company is. Being a company that has been around for some time too, it does not need any extra "stuff" to let you know what the company does. Even the clashing orange and purpley-blue color make it eye-catching. My favorite thing about this logo though is the hidden "arrow" between the E and the X. I find this incredibly witty. A mail/shipping company using an arrow in it's logo as if subliminally emphasizing that they send your stuff in the "right direction," or something along those lines. Another logo that did something similar is the Big Ten college football conference, where they snuck in an 11, representing the 11 teams in the Big Ten, around the T. It has recently changed due to the addition of a 12th team though.

Ryan Lenig: Successful Logo

I chose the logo for the comic books store I see at least once a week, every Wednesday, Dreamscape Comics. I find this to be a successful logo because upon first glancing at it the logo gives a sense of friendliness and fits the subject matter of the store. The store's name is written with a font that looks very comic like, and the castle planet image connecting to it shows the fiction oriented feel that should come with a good comic book store, and the extended features of the logo add to the spacious theme of a dreamscape, and the "an immense & diverse selection" statement added to the expanded logo boasts an aspect of the store that shoppers should take into account. Overall this is a successful logo for a successful shop.

Cherokee Jewelry

Tuesday, March 8, 2011

Kelly Raines_Website

Katie's Website

A Successful Logo (Mohsin Khawaja)

The Mozilla Firefox project was created by Dave Hyatt and Blake Ross as an experimental branch of the Mozilla project. The animal shown in the logo is a stylized fox, although "firefox" is considered to be a common name for the Red Panda. The logo was chosen for the purpose of making an impression, while not shouting out with overdone artwork.

Recently, an article featured in Wired showed that photographs in space taken by the Hubble Space telescope showed something really similar to the logo which firefox is using. December 17, 2002 was the date when the photographs were taken.

“Firefox is the second most widely used browser with approximately 30% of worldwide usage share of web browsers”. (
“The browser has had particular success in Germany, where it is the most popular browser with 60% usage”. (

Ryan Lenig Website Interface

Tony Russo WebSite Interface

Lyndsay Moore Webpage

Steven Santiago - Cherokee Jewlery