Sunday, March 13, 2011
This local logo I chose for this project is Country Meadows retirement community. The company philosophy is to "Understand the needs of our residents and offer them ways to improve their lives. The result is personalized senior living." Along with personalized senior living Country Meadows also wants to offer potential clients all the comforts they would be accustomed to if they were going to continue living on their own in their own home. I think their logo depicts the image we may think of when we would maybe think of comfort and living out our last days comfortably and peacefully, if we had to make the choice to live in an assisted living retirement community.
The overall shape of the image is an oval and within that is the text, color, and shape of a smiling face. This is a nice logo to look at because it shows the spectrum of color that you get when you open up a new box of Crayola Crayons. This spectrum of color is contained by a smiling face, which automatically gives a fun feel. The Crayola text itself is outlined in a bright yellow. Within the Crayola text is a nice green that gently fades into a lighter shade up top and a darker shade down bottom. Crayola Crayons were a staple when i was a kid an i think that they have evolved to so much more than just crayons. With all these products it is important to keep a catchy logo which i feel they have done.
Saturday, March 12, 2011
Friday, March 11, 2011
Here is the Saucon Valley Bikes logo. If you live in or near Hellertown, you may recognize it. It belongs to a shop that sells and services bicycles. I remember passing by the shop and seeing this logo about two years ago. It made me want to stop in and check out some bikes. But I didn’t stop in then. It wasn’t until about two years later that I finally took a gander. I wanted to purchase a bike, but I didn’t want to go to a department store. I wanted to check out a store that specializes in bicycles. I remembered seeing the logo, and thought that would be a good place to start. So I went there, and purchased a bike. This is the reason I feel this logo is successful, it was memorable, simple and serves its purpose.
I chose the logo Sweet and Sassy, which is a children’s salon at the Promenade Shops. I thought this was successful because the design is fun and well represents the company. The typography and colors used creates a sweet and sassy feel as well as the off-centered circle of dots. The green and purple complement each other and the image plays along with the company name. The overall appearance is strong and appealing to look at.
Thursday, March 10, 2011
Coca-Cola has been successful and one of the top companies for many years. Everybody loves this logo i am sure they are so many commercials on tv all the time. This is a top selling brand that many people buy. They also always come up with new ways to make the coca cola bottle look really neat. They also just sell other things besides coca cola with the logo on it which also is sold to millions. This Logo is successful to me because it has been around for many years and also many people are always talking about this logo.
One of my favorite logos has to be the FedEx logo. It is one that is distinctly recognizable. It is simple, yet effective in conveying what the company is. Being a company that has been around for some time too, it does not need any extra "stuff" to let you know what the company does. Even the clashing orange and purpley-blue color make it eye-catching. My favorite thing about this logo though is the hidden "arrow" between the E and the X. I find this incredibly witty. A mail/shipping company using an arrow in it's logo as if subliminally emphasizing that they send your stuff in the "right direction," or something along those lines. Another logo that did something similar is the Big Ten college football conference, where they snuck in an 11, representing the 11 teams in the Big Ten, around the T. It has recently changed due to the addition of a 12th team though.
I chose the logo for the comic books store I see at least once a week, every Wednesday, Dreamscape Comics. I find this to be a successful logo because upon first glancing at it the logo gives a sense of friendliness and fits the subject matter of the store. The store's name is written with a font that looks very comic like, and the castle planet image connecting to it shows the fiction oriented feel that should come with a good comic book store, and the extended features of the logo add to the spacious theme of a dreamscape, and the "an immense & diverse selection" statement added to the expanded logo boasts an aspect of the store that shoppers should take into account. Overall this is a successful logo for a successful shop.