This logo is for the Grand Eastonian Suites Hotel in Easton, PA. I feel this is a successful logo because it is simple, modern, and contemporary. The aspect that stood out the most to me was the collaboration between the letter "G" and "E". The history behind this logo is also interesting. Originally downtown featured The Hotel Easton from 1926-1989, which was eventually renovated into the Grand Eastonian. New life was brought to the hotel and with that came a new and improved logo.