Here is the Saucon Valley Bikes logo. If you live in or near Hellertown, you may recognize it. It belongs to a shop that sells and services bicycles. I remember passing by the shop and seeing this logo about two years ago. It made me want to stop in and check out some bikes. But I didn’t stop in then. It wasn’t until about two years later that I finally took a gander. I wanted to purchase a bike, but I didn’t want to go to a department store. I wanted to check out a store that specializes in bicycles. I remembered seeing the logo, and thought that would be a good place to start. So I went there, and purchased a bike. This is the reason I feel this logo is successful, it was memorable, simple and serves its purpose.