Sunday, March 13, 2011

Steven Santiago - Sucessful Logo

Here is a successful logo that I love. It is the Lion symbol for Express clothing. You will see this logo on a lot of socks and polo shirts that they sell. This is a very simple yet powerful design due to its popularity. Next is the white silhouette of a lion on a black background. To me this brand uses the lion to symbolize power (popularity) amongst other brands of casual clothing.

5 comments:

  1. To me this is not a successful symbol. If i saw this i would have no idea what it represents. I don't see how it represents a clothing company really.

    ReplyDelete
  2. I am thinking example what jess said- this is a symbol NOT a logo. The actually Express logo is just typography- You can post both the "symbol" and the logo, then discuss how they work together to form the identity.

    ReplyDelete
  3. This looks like a symbol to me also. Not a logo!

    ReplyDelete
  4. I do like the symbol personally but I wouldnt know what it represented if I were to see it.

    ReplyDelete
  5. one of the reasons i like your logo is because i love express cloths thats all i wear and your right about its popularity ,

    ReplyDelete