Thursday, March 10, 2011
One of my favorite logos has to be the FedEx logo. It is one that is distinctly recognizable. It is simple, yet effective in conveying what the company is. Being a company that has been around for some time too, it does not need any extra "stuff" to let you know what the company does. Even the clashing orange and purpley-blue color make it eye-catching. My favorite thing about this logo though is the hidden "arrow" between the E and the X. I find this incredibly witty. A mail/shipping company using an arrow in it's logo as if subliminally emphasizing that they send your stuff in the "right direction," or something along those lines. Another logo that did something similar is the Big Ten college football conference, where they snuck in an 11, representing the 11 teams in the Big Ten, around the T. It has recently changed due to the addition of a 12th team though.
Posted by Katie V at 6:29 PM